In loving memory of my Great Grandfather

Diary of Nippon Sherchan, 

Great grandson of Lt. Jay Prasad Sherchan

It’s 3:00 am in the morning and I have a lot of thoughts going on in my mind right now. The number one thought that’s been on mind lately is the demise of my great grandfather. I don’t have much memory with him, but few I can remember is the old house we stayed in Beni. I remember him cooking dhindo for me, while I was on my vacations that was a long time back. My great grandmother used to buy me sweet bread which use to come in cycles filled with cream, that is a fond memory i still remember about my great grandmother, we use to watch TV, play toy cars with other friends from the village while on vacation.

After that I remember when he took me for a walk across my village in Mustang at the time of shebung, where he showed me lands that he owned and the 103 apple trees. After that I remember him telling me “pani nahalako sankha” because I speak very less. The stories about his life especially quotes and sayings, folklores will be forever remembered. 

The famous one being "jaba pugyo 10 etta utta bas, jabba pugyo 20 uthi rakhcha ris, jabba pugyo 30 ali kaam huncha ris, jaba pugyo 40 jyaan baccha palis, jaba pugyo 50 maan ma lagcha attas, jaba pugyo 60 haat ma aaucha lathi, jaba pugyo 70 etta utta latari, jaba pugyo 80 bhayo budo khasi, jabba pugyo 90 aabe na khabe, jabba pugyo 100 khoii" He used to say words which naturally rhymed and had a-lot of value.  

He was a wordsmith I would say perhaps. Another one was "nabolne ko chamal pani bikdaina, bolne ko pitho pani bikcha" and many more which I rarely remember till date. I must say his wakshakti (speaking skills) were off the roof and he also wanted me to develop those skills, actually all my family members want that to happen but I believe that words comes with respect to age and experience about life, but still I’m trying my best.

I also remember when we went to the hot springs when he had a skin disease. We spent a good time together, and I started my daily journaling which I continue till now. That was a few years back. After the skin disease he started aging more rapidly and ever since great grandmother had departed from this earth, he started having memory problems and had flashbacks about his life. 

He used to have a white horse which he used to ride around in, and had a lot of donkeys which he used it for trade, I remember all this because he use to blabber this when I used to go to his house in Kathmandu and stayed for the night to take care of him. 

Slowly as he aged, He used to forget people names and act like a child, maybe that’s what circle of life is all about, when you age you start becoming like a child, right where you start from the beginning. 

After his death when I remember him now, I think about the great things that he had done during his life tenure and feel proud of the fact that, he was a good person and thought about the society he lived in. 

Another thing I remember about him that I was told about by somebody else was that he had a very big heart, and used to solve society’s problems and fights that were caused financially with his own money as well. Small things like this make me wonder, Is that how I will grow up to be….. 

With all due respect, the fact that he received a honorable award from the late king of Nepal makes me even more emotional about the fact that I must continue on this legacy of keeping his name through out life and be a role model figure like him. It’s not that fame or respect I seek but the fact that his blood runs through my veins and I naturally think more like him in every stage of my life as I reflect back. I believe that I’m a very soft heart person and can’t hurt people feelings easily, the compassionate nature of my family is what has been passed on me. I always think about other people first, neglecting my own feelings, Me as a family member am proud of the fact that, in this world where people think more of themselves first and less of others is what exactly the opposites we are made up of and I strongly believe that’s a very good thing.

Today when i feel with all my heart that I should be there with the family mourning about his loss, I’m here in India, working for my new job. It’s not the money I care about the job, but the fact that the more I learn, the more successful I will be in being a role model like him and make a better society for the upcoming generations.

Time changes human race, and in this new world of internet and globalization, there is so much to learn in order to survive. Things have been changing more rapidly then ever. Each day we are faced with new hurdles and opportunities. 

I will miss you akhe and all the great spirits in my family. I’m very proud to be a grandson of my great grandfather. Only the ones who do good are remembered for life. You have been a great mentor, teacher, and a loving head of the family. Let peace be upon you! Om Shanti!

What is your field of interest in Digital Marketing?

To be honest, I really love exploring new things and can’t keep a particular interest in one field. So this answer is going to be very vague. Hold tight! I came to know about Digital Marketing, a long time back. As a kid, we grew up with Facebook being a direct competitor with Hi5 and the social media network stage was blooming.

I grew up in an era where digital transformation took the world by storm. 2017 was the year I left out to explore more horizons, Digital Marketing was the first step I took, and ever since it has been running in my mind, soul, and body.

Digital Marketing as far as I know in the past 5 years, 43K hours have been all about Online medium/web, aka Internet, Selling something (Sales/Marketing), and Campaign/Effort Analysis. “Content Marketing via Social Media” was the first research paper I wrote in the year 2018 after I learned the fundamental concept of Digital Media presence with Online Websites and Social Media.

I have accumulated knowledge in the field of building websites along with Social Media Brand Pages, and now in the current scenario I handle everything from Brand Management/PR to Content Creation on all Digital Channels of Edureka

Spending 1L per day on ads, to establish an online presence is by far the biggest marketing campaign goal I have seen in my career of working as a Digital Marketing professional. Edureka’s products and services are charged at 5K to 2L, and the target audience is global with 75% Indian audience age ranging 20-49. It’s a decade-old company, and it’s fun due to the remote work access and the company's trust and culture in this changing world of digitalization.

We at Edureka are currently changing how the world gets an education in the Post pandemic digitization world. We are mixing Education with technology and making people's careers merrier for higher continuing education in the field of technologies.

The USP of Edureka is that it sells live sessions. Interaction and engagement are best when people can be open to learning new things and just shadow the entire work with the right education instilled in the online session content. Education has never been this easier and Upskilling is the new normal. Keeping yourself updated with the new trends would be the new normal.

Currently, working with Edureka as an Analyst, I have also come up to the point that Data and Numbers are really important if you want to improve on something. Like in my current situation, I have to bring 4.5 ratings on all social brand review pages which consist of more than 8 online review sites. Post quality daily/consistent marketing content campaigns on 4 major Social Media (Meta Platforms, LinkedIn, and Twitter) excluding Quora/Telegram, and improve the numbers of lead traffic/sessions.

Mostly my work includes the organic side, Performance Marketing Campaigns like Giveaways and Influencer Marketing has been much of the paid marketing initiatives I have been working on as well. Now I'm open to learning various types of Social ads content, we can run to gain more interesting objectives and goals completion according to client wants.

With Global spending on Social Media of about 710 billion. India has been spending 40K crores on Online digital advertising in a year, and this is set to only increase. With so much tough online competition, Can brands survive the fierce competition?

Creating optimized content based on the niche audience should be taken into high consideration when planning any business in the online world. Taking this all into consideration, my field of Interest in Digital Marketing is not limited to one particular work. I constantly learn, unlearn, and relearn. Interest is something that excites you and that interest is seen in Data Science. My journey to Data Science is the next blog I'm going to write, So stay tuned!

As far as giving you all a sneak peek, I have started building a portfolio on Tableau Public, and in the future, would love to help businesses make intelligent decisions based on the user data and analyze past business events in the history of economics.

Why Do Successful Leaders Come To Travel India?

Hi, Being in India, I have always questioned that, why do thought leaders such as Steve Jobs, Mark Zuckerberg, Bill Gates, Jimmi Hendrix, Bob Seger, The Beatles and the list carries on.... came to India, before and after they found their fame and some founded their billion-dollar company.

After all, it's quite reasonable due to the fact that India has the largest population, second after China, and people here speak English quite well compared to China, which has the largest population in the world. It's obvious that they saw huge market potential in India. 

But, why did Steve Jobs came to India while he was working to create Apple, the world's largest technology company by revenue? Why did he went to an Ashram, followed a spiritual guru, meditated with Yogi's, Interacted with some sage's and came up with a brand Apple?

Is it true that a Baba Neem Karoli or Baba Neeb Karori gave him a bite of the apple and thus the logo was created?

Is it true that he saw delusion's, hallucinated and saw rainbows all while taking an LSD then the first logo of Apple came into existence?

Did Mark Zuckerberg came to India, meditated, cleared up his mind at the age of 20 and thus created Facebook, the world's largest social media site, just because he listened to the perception of a Yogi about life. after/before creating the Facesmash in his Harvard dorm room? 

Why did Jimmi Hendrix come to Nepal, a country sandwiched between India and China, and wrote the song Purple haze that is still famous whenever we remember him.

This is a to be continued article and is categorized as a Spiritual and Mental piece of art.

Please subscribe if you'd like to receive notifications, whenever I write any new content. 

Happy learning!

Millennial Business Travel To India

This is going to be a series of blogs where Millennial Business travelers, Travel To India in search of variant culture, distinct traditions, and different beliefs or the perspective of the world.

Are you going to make your very first business trip to India and you have little or no information about the location, lifestyle, food habits, weather, people, or the business culture in India? Worry not, we’ve got your back!

This is a collection or series of blogs that cover tips for millennials business travelers to India and all over the world. How-to guides on the millennial way of business traveling and earning experiences and money at the same time. This blog is especially a background check of the untraveled places in India and how you can see the world’s most unseen places in Asia economically.

India is a South Asian country that is bordered in the north by China, Nepal, and Bhutan, On its Westside, it is bordered by Pakistan and Bangladesh and Myanmar in the East. The country is well connected to the Arabian Sea in the South-west, the Bay of Bengal in the South-east, and the Indian Ocean in the South. It’s also a neighbor to the island nation Sri-lanka on the Southern side.

SO, Once you are done with your business meetings and important things in the day time, what do you do once you are free in a different country?

Traveling for business can be made fun when it is coupled up with going for sightseeing and absorbing the culture and traditions. Although traveling is put together with holidays and vacations with your friends and families nowadays people are trying to make the most of the out of the country, towns, continent business trips by also going on some interesting sightseeing expeditions. And guess what India ranks on top of it.

Since start-ups and entrepreneurs springing up everywhere in the country, we can see a huge flow of business travelers going to one city or state to another for business matters.

Why are business travelers important to the Indian tourism industry?

Business Travelers are really important in the context of India due to its developing stage in the world. Wonder, why India is regarded as a Third world country? It’s because it is in a developing phase and hasn’t been fully developed yet. But there has been a vast possibility for the nation to be developed ever since the independence of the country by the British empire. India is the second-largest English speaking country after the USA, due to its vast population. So, millennial travelers thinking to visit this extravagant country in South Asia should be there on the bucket list.

Ever since the advent of the Internet, Traveling for business has been easy due to globalization and most companies that are going Multinational and also due to the emergence of the business travel app. The country has also seen a dramatic change in its environment. In reality, now you have nothing to worry about, as India is no longer a strange land with snake charmers, turbaned men, or angry elephants. You could be sure to enjoy your business travel to India, with your welcoming Indian friends catering to your every need and guiding you through the unseen places.

So with further adieu, I have gathered a list of the most underrated places in India:

Himachal Pradesh: It is a heavenly state on the North-west side of India in the Shivalik ranges of the Himalayas. It is bordered by Jammu on the Westside, Haryana on the Southside, and Uttarakhand on the East-side. With its border touching the autonomous region of China, i.e Tibet. Many Tibetan-infused clans and the Hindu people can be found in this state.



The Himachal region is also well known for its trekking, climbing, and skiing areas. This state is mainly called Hill Stations and there are alot of Mountain ranges and high grassland lakes. The weather here is quite cold but not much on the southern side of the state. Must-visit places include Kinnaur, Shimla, Chamba, Dharamshala, and Kullu, Manali.



Punjab: Punjab is also a state in the Northern region of India. It is bordered by Pakistan on the west, Rajasthan in the South, and Haryana and Himachal Pradesh on the North and eastern sides. This state shares a union territory headquarter with Haryana which is named “Chandigarh''. Chandigarh is a chic-city. The famous bars and upscale restaurants are located in the city’s posh area. Apart from this crowded and expensive city area, It's also home to the only Golden temple that is the place of the main worship for the religion of Sikhism.



 Weather consists of three different seasons so to cut it short, It’s very hot and humid in peak summertime, and it’s very cold during the rainy and wintertime. There’s also a type of season when everything is moderate and friendly. Punjabi is the second-largest speaking language in the region of Canada because Punjabi’s business culture and their respect towards humanity are on point. They take serious talks very calmly and succeed in whatever they do due to their brainy instincts. The main food that you must try when visiting this place is the Makki di, Roti. They consume a high-fat diet in their meals mostly consisting of Butters, Milk, Curd, and Paneer, etc.



Karnataka: Karnataka is a state in the Southwestern region of India with Arabian Sea coastlines. It shares a border with Goa in the northwest, Maharashtra to the north, Telangana to the northeast, Andhra Pradesh to the east, Tamil Nadu to the southeast, and Kerala to the south. The capital, Bengaluru (formerly Bangalore), is a high-tech hub known for its shopping and nightlife. Hampi, once the medieval Vijayanagara empire’s capital, contains ruins of Hindu temples, elephant stables, and a stone chariot.



To the southwest, Mysore is home to lavish temples including Mysore Palace, the former seat of the region’s maharajas. SO these three are must-visit places if you ever get the chance of business travel in this state. The famous food of South India is Idli, Sambhar, and Dosa. Most of the food is cooked in Coconut oil. Since it’s also recognized as the Silicon Valley of India, you can expect your business travel if you’re a Techie.



Rajasthan: It is a state in the northern-western region of India and is famously known as the Land of Kings. It is the largest state in the area of India. Elsewhere it is bordered by five other Indian states: Punjab to the north; Haryana and Uttar Pradesh to the northeast; Madhya Pradesh to the southeast; and Gujarat to the southwest. The main attraction for business travelers is the vast Thar Desert and one of the oldest mountain ranges in the world, the Aravallis. The Rajput heritage which is apparent in the forts, temples, and palaces established by the Rajput Kings.



Rajasthan has a wide range of climate that varies from extremely arid to humid. Hot winds and dust storms occur in the summer, especially in the desert tract. In January—the coolest of the winter months—daily maximum temperatures range from the upper 60 to the mid-70 F (low to mid-20°C), while minimum temperatures are generally in the mid-40 F (about 7°C). Wherever you go in this region of India, you’ll never be far away from something tempting and delicious to eat.



Rajasthan’s cuisine and staple ingredients are influenced by the region's harsh climate. Fresh fruit and vegetables are rare commodities in desert zones, but these parts of the state overcome the land’s shortcomings by serving up an amazing and creative variety of regional dishes, utilizing cereals, pulses, spices, milk products, and unusual desert fruits in myriad ways. Rajasthan ranks as one of the best restaurant destinations in the country, with scores of establishments serving up everything from butter chicken to international fusion cuisine. Rajasthan is the jewel in India's crown. Must-visit places include City Palace in Jaipur, Amber Fort, Hawa Mahal, and Jantar Mantar.
Kerala: Kerala, a Southern state situated on the tropical Malabar Coast of southwestern India, is one of the most popular tourist destinations in the country. Kerala is first mentioned (as Keralaputra) in a 3rd-century-BC rock inscription left by the Mauryan emperor Asoka the Great references Kerala as Keralaputra. The name Kerala has an uncertain etymology. Keralam may stem from an imperfect Malayalam portmanteau fusing kera ("coconut tree") and alam ("land" or "location"). Also named as one of the ten paradises of the world by National Geographic Traveler, Kerala is famous especially for its ecotourism initiatives and beautiful backwaters.



Kerala travel is one of the cheapest states to travel in India. And it will be one of the most beautiful places to travel in India. Kerala, in south India, is often referred to as "God's Own Country" for its unspoiled tropical beauty. Filled with healthy ingredients of gram and pumpkin, is one of the traditional kootan in Kerala cuisine. The Kerala staple food revolves around an abundance of coconut, rice, tapioca, and spices like black pepper, cloves, cinnamon, and ginger. Kerala's famous food also features a variety of seafood like fish, prawns, mussels, lobsters, and crabs owing to the state's long coastline.



Kerala is a tropical land with a generally pleasant climate. Kerala is famous for its lush greenery, hills, waterfalls, sun-kissed beaches, and serene backwaters. It has now emerged to be a sought after tourist destination in the world. Here are some of the best places to visit on your trip to Kerala Napier Museum, Thiruvananthapuram, Alleppey, backwater, mesmerizing view of Munnar, Kumarakom Houseboat, Wayanad Wildlife Sanctuary, Periyar National Park, Kovalam Beach, and Cochin.


Maharashtra: Maharashtra is home to the financial and commercial hub of India, i.e Mumbai. The state is bordered by the Arabian Sea to the west, the Indian states of Karnataka and Goa to the south, Telangana to the southeast, and Chhattisgarh to the east, Gujarat and Madhya Pradesh to the north. The oldest inhabitants of this state had been Marhatta Kingdoms, and after that many Mughal rulers, and British rulers came in before the Independence of India in 1947.



Maharashtra has a tropical climate, with three distinct seasons: Summer (March-May), Monsoon (June–September), and Winter (October–February). Must-visit sites like the British Raj-era Gateway of India monument and cave temples at Elephanta Island are a pleasure to your eyes. The Ajanta Caves are carved cliffside temples dating from the 2nd-century B.C., with vibrant Buddhist murals.




Conclusion: The travel industry in India is witnessing a remarkable rise of millennials travelers who self-manage their travel research and tailor-make their bookings. Millennials business travelers seek value in what they buy and don’t mind paying a premium for a diverse holiday experience.

Rather than relying on a limited range of options provided by travel and tour package providers. In the upcoming future, we will see a huge shift in the travel industry, thus it becoming more sustainable and technologically advanced, aided by enhanced services and offerings.

To satisfy their ‘bleisure’ needs, most of India’s millennials business travelers are now doing their research before finalizing their travel plans.

Comment below in the comments section! We would like to know!

7 Apps For Millennial’s Business Travelers

Whether traveling for pleasure or business, we must always find what is going to be profitable for us in terms of Hotels or Rented Space, Mobility, Food, Flight tickets, etc. Well, that’s at least true for the generations of Millennials business travelers that’s been increasingly growing day by day.

So, cutting things short here are the 7 best business travel app for millennial travelers
The number app on our list is Airbnb: Airbnb, Inc is an online marketplace that connects people who want to rent out their homes with people who are looking for accommodations in that locale and arranging or offering lodging, primarily homestays, or business travel-tourism experiences. As of now it currently covers more than 81,000 cities and 191 countries worldwide. The company does not own any of the living estates, nor does it host online events; it acts as a broker, receiving commissions from each booking. Users have access to search for lodging using filters such as accommodation type, dates, location, and price, and can search for specific types of homes, such as bed and breakfasts, unique homes, and vacation homes.

Airbnb, an online hotel booking site

One key takeaway is that Millennial business travelers can often book an Airbnb for less than the cost of a hotel room. However, hotels in Airbnb for business travelers can do a lot to reduce your work-stress and make your trip more pleasant and productive — if you know how to get the most out of your stay. Airbnb has a huge business opportunity scheme for budding entrepreneurs also.
The second in the list is Uber: It is a multinational ride-sharing company. Passengers or travelers use the app to order a ride for transportation in 63 countries and 785 metropolitans area. They are quoted with a fare price in-app. Users can pay online with different payment portal systems varying upon countries for example Apple Pay, Google Pay, and Paypal. It is a public utility taxi service whereby business travelers can move here and there easily. How do you feel about using an app for road transportation while traveling? Tell us in the comments section.

The third on our list is Google Maps: Google maps is a web-mapping service that offers satellite imagery street maps, 360 degrees aerial and panoramic view, real-time traffic conditions, route planning for traveling by air, foot, car, and bicycle. It gives users the ability to navigate themselves within buildings such as airports, museums, shopping malls, big-box stores, universities, transit stations, and other public spaces (including underground facilities). You can search for anything that's nearby like grocery places, hotels, cafes, bars and restaurants, Banks, and Hospitals. It also encourages its users to contribute to Google Maps and provide them additional perks and benefits for your work. Adding reviews, photos, basic information, and videos are some features in it which helps the user get correct and meaningful information. It's a built-in service if you have a google device, but if you have android, apple, or other devices, you might have to download it separately, and its a must-have app for anyone who is business traveling.

The fourth app on our list is Expensify: The most important thing to do if you are on business travel is to take care of your expenses. I know that it is really hard to keep track of your expenses when you are out on a travel spree into a new country. The urge to spend every little dime is just extravagant. But you should keep in mind that spending more doesn't necessarily guarantee you more out of your business trip. So to keep all your expense under control, we have this expense management system whereby it keeps a record of all transactions. All you have to do is click pictures of your receipts and upload them to the app.

Expensify tracks and files expenses on a ledger system, commodities such as fuel, transport bills, and meals; once users take a click of their receipts or just screenshot the payment receipt on the device, artificial intelligence identifies the merchant, date and amount of the transaction, then automatically categorizes and saves the expense. By far it is the best travel app from my point of view. What's even better is that this app can sync with your credit card and check out the history of your scanned receipts to better match them. It is available on both IOS and Android and can be used freely with limitations.

Fifth on our list is Accu weather: There is no such thing as bad weather, only different kinds of good weather. The weather can make or break the best-laid vacation plans, upending beach trips, wilderness hiking, and business trips. A good weather app with international reach is a must for millennial travelers and bleisure travel tourists, and one of our favorites weather forecastings is AccuWeather, which features 15-day forecast summaries and  5-day forecasts, and minute cast. Tune to the world’s trusted name in weather. That latter feature zeroes in on your GPS location to provide minute-by-minute precipitation forecasts out to the next two hours. However, we cannot say this app is accurate, but it’s accurate most of the time.

Sixth on our list is PartyWith: It's an amazing app that is available on IOS and
Android, and as the name suggests party with is a free app having an aim for connecting the people who want to check out the most happening party places in an unknown country. Users must be over 18 years old.

The application combines GPS location information with a social networking framework that provides the users with the opportunity to chat with and meet other users. The application inbuilt feature recommends party events for users to go to, based on a crowd-sourced model.  
The last and premium app on our list is XE currency: XE Currency's excellent currency conversion app is everything you'll ever need when you find yourself in need of prices and exchange rates abroad. The app supports national currency used worldwide, with the ability to track up to 10 currencies simultaneously.

Rates are regularly updated (you can set the frequency of updates), and best of all, the app stores the rates of currencies you've looked up, so that they're always available offline, even away from Wi-Fi or a mobile connection.

Bonus App
Expedia app owned by Expedia Group is a bonus tip that has made it on our travel apps list. We can use it to book cruise ships, car rentals, airline tickets, and hotel bookings.

Conclusion: Technology has played a very important role in today’s travel industry. So, this is the list of apps for business travelers you should keep in mind. We must cope up with the trend and use the technology for a greater impact in our daily-day to day activities.

By using technology in this digital era, we could gain a competitive advantage across our peers. While using this digital technology we must keep in mind the ethical purpose of our needs. it is mandatory to follow abide by the rules and regulations created by the government of specific countries and the Internet Law.